Analysis
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
China’s 618 shopping festival sees electronics surge, platforms rethink strategies
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
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Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
2025 Cannes Contenders: UltraSuperNew creatives place their bets
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
Shein’s global PR director on scaling fast-fashion and digital influence
At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer model are fuelling the brand’s global growth amid ongoing scrutiny over its ethics and environmental impact.
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even award-winning work needs a story to grab attention.
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Why Thailand is a shining example of LGBTQIA+ brand leadership
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
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2025 Cannes Contenders: David Guerrero handpicks top work for Lions
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
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Marketing budgets hold at 7.7% in 2025: Gartner CMO survey
Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
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Southeast’s Asia’s top 50 brands 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
APAC Power List 2025: The region's most powerful brand leaders
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
Asia-Pacific Power List 2025: Daniel Hagmeijer, MAP Active Asia
As the marketing lead for regional retail major MAP Active, for Hagmeijer, visibility, timing, and clarity are just as important as the message itself.
Asia-Pacific Power List 2025: Axton Salim, Indofood
Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.
Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance
With an FMCG mindset and a challenger’s urgency, Amin has reimagined what insurance marketing can look like.
Asia-Pacific Power List 2025: Mim Haysom, Suncorp
Haysom’s strategic leadership has positioned Suncorp as a market leader in insurance innovation and climate resilience, driving brand growth across nine related brands.
Asia-Pacific Power List 2025: Tammy Ng, Hyatt Hotels
Tammy Ng brings a tech-savvy, purpose-led approach to hospitality marketing, shifting the focus from loyalty points to personalised guest experiences that deliver lasting impact.
Asia-Pacific Power List 2025: John Toomey, Marriott International
Overseeing 635 properties across 22 countries and territories, Toomey is steering Marriott’s next chapter in the region amid shifting traveller habits.
Asia-Pacific Power List 2025: Samuel Minns, Timberland
Minns has revitalised Timberland in Asia Pacific with a bold focus on Gen Z engagement, sustainability, and inclusive leadership, driving record brand awareness and sales growth across key Asian markets.
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