Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 15, 2013
Selling to China's digital divas: Microsoft
SPIKES ASIA 2013 - Believe or not, not all brands have cottoned on to the need to target and cater to the internet's most influential women, and even those who are reaching out to these women may not be doing it right, according to Microsoft's head of insights for global accounts and agencies, Anita Caras.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jul 22, 2024
What the Microsoft-CrowdStrike outage means for ...
Jul 23, 2024
Comms head Frank Shaw defends Microsoft after ...
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
1 hour ago
AB InBev moves beyond sponsorships—betting big on ...
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
2 hours ago
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
LinkedIn picks network for $97 million global media ...
The appointment follows a closed process across several global markets.