We ask David Falter, president of RoomIt by CWT, about personalising bookings, studying consumer behaviours, and the relevance of corporate travel policies.
Dec 19, 2018
Watch: Hotel sourcing in the era of personalisation
The president of RoomIt by CWT on managing bookings for business travellers and groups.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Feb 8, 2019
New senior appointment for RoomIt by CWT
Dec 10, 2018
Face-to-face meetings still well-regarded: CWT
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
6 hours ago
The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
6 hours ago
To snake or not to snake? Luxury brands face conundrum
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
7 hours ago
PHD secures $500 million media duties for Volkswagen...
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
8 hours ago
Moves and wins roundup: Week of January 27, 2025
Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.