Martin Verdon-Roe, VP global display sales at TripAdvisor, talks to Campaign Asia-Pacific about how the brand is embracing programmatic to drive the business.
Data and programmatic was a major theme throughout the recent Media360 Summit in Hong Kong. In this video we caught up with Verdon-Roe to talk about how TripAdvisor uses data to inform creative, the brand's programmatic strategy and how the travel giant structures its data teams.
Media360Summit interview videos presented in conjunction with DataXu
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
When Europe’s busiest airport, Heathrow, unexpectedly shut down on Friday, its crisis comms team bore the brunt.
Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as quality, service, and promotion are not improved.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
