Martin Verdon-Roe, VP global display sales at TripAdvisor, talks to Campaign Asia-Pacific about how the brand is embracing programmatic to drive the business.
Data and programmatic was a major theme throughout the recent Media360 Summit in Hong Kong. In this video we caught up with Verdon-Roe to talk about how TripAdvisor uses data to inform creative, the brand's programmatic strategy and how the travel giant structures its data teams.
Media360Summit interview videos presented in conjunction with DataXu
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.
Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)