Executive creative director Adrian Miller said, “The more entertaining commercials you do, the greater the affinity consumers have for the brand.” Continuing the ‘Enjoy Winning’ theme, Tiger Beer says one should not stop enjoying, even after their death.
Set in a bar, two dead friends are frustrated from not being able to get hold of the one and only available Tiger Beer. Only when the beer also joins the spirit world (having been knocked to the ground by a waitress) is one of the ghosts able to snatch it and guzzle it down, while his friend looks on in disbelief.
The commercial is only released virally.
Credits:
Project Happy Halloween
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi, Malaysia
Creatives Adrian Miller, James Yap, Ramanjit Singh, Alex Wong, Ian Lee
Agency producer Kay Ahmad
Production company Velocity
Director Peter Carr
Exposure Television
Set in a bar, two dead friends are frustrated from not being able to get hold of the one and only available Tiger Beer. Only when the beer also joins the spirit world (having been knocked to the ground by a waitress) is one of the ghosts able to snatch it and guzzle it down, while his friend looks on in disbelief.
The commercial is only released virally.
Credits:
Project Happy Halloween
Client Asia Pacific Breweries
Creative agency Saatchi & Saatchi, Malaysia
Creatives Adrian Miller, James Yap, Ramanjit Singh, Alex Wong, Ian Lee
Agency producer Kay Ahmad
Production company Velocity
Director Peter Carr
Exposure Television
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