Ad Nut
Jan 15, 2020

Studio Ghibli creates charming animation for Lawson

A short, heartwarming sequel to a 2001 ad.

Studio Ghibli—the Japanese animated studio behind iconic films like Spirited Away and My Neighbor Totoro—has produced an animated ad for convenience store chain Lawson. The (very cute) 15-second film is a sequel to a 2001 ad that the studio produced for the brand.

In the original ad, the young female character from Spirited Away is seen to be purchasing Studio Ghibli tickets. In this newer spot, her grown-up character works at a Lawson store.

It’s all a bit warm and fuzzy, and makes Ad Nut crave a warm onigiri.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Tata Motors win pushes Omnicom Media Group into top ...

Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.

12 hours ago

X global agency lead leaves after 11 months

Christian Kimberley-Bowen is joining Pinterest.

13 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

17 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.