The Work
Jun 22, 2009

Standard Chartered | Vir.us | Global

Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

The campaign, driven by TBWATEQUILA in Hong Kong. The vehicle for the campaign comes through the animated story Mr HIV.



Credits:
Project Vir.us
Client Standard Chartered Bank
Creative agency TBWATEQUILA, Hong Kong
Executive creative director Mark Ringer
Head of digital creative Betty Ho
Senior designer Joe Au
Designer Yuen Yee Lui
Developer Liang Shu
Head of art Patrick Tom
Viral producer Jenny Lee
Copywriter Star Nkanyezi Masango
Art director Hoon Kim
Viral editor Harry Yiu
Project management Micheal Bertin
Strategy Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
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