Included in the Coca-Cola brand’s image overhaul is a new logo design and the signing of Chinese singer Jane Zhang as spokes person.
Progressively released in three phases, the campaign kicked off with a behind-the-scenes teaser ad on the Sprite China website.
The website is also hosting a competition in association with social networking site RenRen prompting readers to upload their photos and design their own interactive greeting card in celebration of the new year. Participants will automatically be entered into a lucky draw and stand a chance to win various Apple products. The competition closes on 22 February.
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Credits:
Project New Year, New Look, New Sprite
Client Coca-Cola China
Creative agency BBH China
Executive creative director Johnny Tan
Creative director Kelly Pon
Art director Jeffrey Sun
Copywriter Ken Lu
Agency producer Julienne Wu
Production company Gravity Films
Exposure Television, online
Progressively released in three phases, the campaign kicked off with a behind-the-scenes teaser ad on the Sprite China website.
The website is also hosting a competition in association with social networking site RenRen prompting readers to upload their photos and design their own interactive greeting card in celebration of the new year. Participants will automatically be entered into a lucky draw and stand a chance to win various Apple products. The competition closes on 22 February.
Credits:
Project New Year, New Look, New Sprite
Client Coca-Cola China
Creative agency BBH China
Executive creative director Johnny Tan
Creative director Kelly Pon
Art director Jeffrey Sun
Copywriter Ken Lu
Agency producer Julienne Wu
Production company Gravity Films
Exposure Television, online
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