Marketing The Work
Matthew Miller
Apr 8, 2014

Singapore EDB uses power of caffeine to forge business connections

SINGAPORE - The Singapore Economic Development Board (EDB) is sending a unique delegate to trade shows where executives who are looking for business opportunities in Asia congregate: a coffee machine that dispenses the beverage only when two people introduce themselves to get it started.

SINGAPORE - The Singapore Economic Development Board (EDB) is sending a unique delegate to trade shows where executives who are looking for business opportunities in Asia congregate: a coffee machine that dispenses the beverage only when two people introduce themselves to get it started.

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