Petronas unveils its Hari Raya and National Day TVC

The Merdeka Raya commercial 2011, entitled ‘Celebrate the values we believe in’, emphasises what people do and ‘communicate’ with their hands.

Hands, as the 90-second commercial puts it, are a metaphor of togetherness and forgiveness, portraying the main values that we uphold during the two major festivals in the country.

Having debuted on-air yesterday (25 August), it is crafted in a way that it puts emotion into every movement of each pair of hands. Messages that were enveloped behind each act then remind Malaysians about the values of Hari Raya Aidilfitri and Merdeka.

In conjunction with its Merdeka Raya celebration this year, Petronas has also organised a Facebook contest from 23 August to 12 September.

Celebrities will be going around selected malls and streets to interview Malaysians with questions like what they love about Malaysia or what would they do if they had RM5,000 in hand.

The spontaneous acts and dance will be recorded and posted on Petronas YouTube and Facebook pages, where fans would need to “like” the the Facebook page, which subsequently allow them to view the videos, comment and vote for the winning entry.

Videos in the top five highest votes will each win RM5,000.

Credits

Client Petrolium Nasional Berhad (PETRONAS)
Brief To wish Happy Independence Day and Hari Raya to Malaysians touching on values & culture
Creative agency Leo Burnett Malaysia
Creative director Iska Hashim
Art director Ng Choo Seong
Writer Lim Wee Ling
Agency producer Michelle Fung
Client servicing Mazuin Zin, Fitrina Tuty Zaini, Hidhir Hussin
Planner Sutapa Bhattacharya
Media agency Zenith Media
Media planner Lee Tse Yoon
Production house Chilli Pepper Films Sdn Bhd.
Director Tan Yew Leong
Edit house Mirage Post Sdn Bhd / PixelPost Sdn Bhd / 2am Audio
Exposure TVC / Print / Digital (YouTube & Facebook)