The Work
Racheal Lee
Jan 20, 2014

Ovaltine mixes kids and Tet for digital outreach

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

VIETNAM - Instead of launching a plain sales promotion, beverage brand Ovaltine chose to stir up interest with a pure digital campaign, engaging children to talk about Tet and make a pledge to do good.

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