MTR | Valentine's Day Wish Upon A Star | Hong Kong

Hong Kong based creative agency Twohundred Limited has created twelve new horoscope signs. The signs are stylishly illustrated with the meanings obscured to generate curiosity.

The city’s Central station will be specially decorated as the location for an interactive game which unfolds the story behind each of the horoscope signs.

MTR terminals will be handing out special codes for people to check their horoscope readings online. Instant prizes are also available.

In addition, Octopus card users can register for the subway’s lifestyle brand, MTR Club, to check their balance and redeem special offers at the terminals.

Through the MTR Club, the subway company is turning itself into a lifestyle brand. The most recent work developed by Twohundred Limited is the Circle of Life project to promote the new connection between the west and east-rail lines.







Credits:
Project Valentine’s Day Wish Upon A Star
Client MTR Corporation
Creative agency Twohundred Limited, Hong Kong
Creative directors Christine Pong, Derek Wong
Art directors Yin Lau, Kan Wing Ho
Copywriters Curry Mak, Derek Wong
Project management Curry Mak, Lammy Yeung
Director Za Kwok, flyandcompany
Animator Mandy Tsang
Social media agency CMRS
Exposure Print, ambient, online, experiential marketing