Powell, who spoke recently at the Asian Marketing Effectiveness Festival, discusses how the role of design has changed, how it links with advertising and what is the key to successful design. He points out that “a product is an ad that runs every time you pick that product up. If it doesn’t work... your perception of that brand is diminished and no amount of communication will ever save it.”
He further warns that brands cannot rely on communications alone to succeed. “If you try to lie, you die,” he says. “You can’t kid people any more.”
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He further warns that brands cannot rely on communications alone to succeed. “If you try to lie, you die,” he says. “You can’t kid people any more.”
To see previous Media TV interviews, click here.
To see Media TV interviews as soon as they come out, sign up for Media's email bulletins.
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