Analysis Media
Staff Reporters
Apr 23, 2014

Media360Asia video highlights: An opportunity to decommoditise media

Highlights from the panel discussion 'Commoditisation of media' at the recent Media360Asia summit.

wide player in 16:9 format. Used on article page for Campaign.

This discussion of the causes and cures of media commoditisation included (left to right above) George Pattern, managing director of Accenture Interactive Media Management; Philips’ senior director and global head of media, Sital Banerjee; Henry Tan, COO of Malaysian pay-TV broadcaster Astro; and Steve King, worldwide CEO of ZenithOptimedia.

This is the eighth in a series of exclusive highlight videos taking you inside Media360Asia—an invitation-only event held on 19 February in Hong Kong. For the earlier videos and more from the conference, please see our online Media360Asia archive and the March 2014 Campaign Asia-Pacific.

 

Source:
Campaign Asia
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