The Work
Benjamin Li
Jan 10, 2013

Maxim’s Cakes puts “Mr. Nice” in 45th anniversary campaign

HONG KONG - Maxim’s Cakes & Bakery Division has chosen Cheung Chi-lam (張智霖), a Hong Kong celebrity known as ‘Mr Nice”, to front its 45th anniversary ad campaign.

HONG KONG - Maxim’s Cakes & Bakery Division has chosen Cheung Chi-lam (張智霖), a Hong Kong celebrity known as ‘Mr Nice”, to front its 45th anniversary ad campaign.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Digital Media Awards 2025 winners revealed

3 Digital Media Awards 2025 winners revealed

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

No one talks about ads anymore: Have they lost their pop-culture charm?

6 No one talks about ads anymore: Have they lost their pop-culture charm?

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

7 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Mash names all-female executive team, shifts global HQ to Singapore

8 Mash names all-female executive team, shifts global HQ to Singapore

Out-of-phone: What happens when creator content leaves the feed?

9 Out-of-phone: What happens when creator content leaves the feed?

Bonds taps Robert Irwin to show how wild comfort down under can really get

10 Bonds taps Robert Irwin to show how wild comfort down under can really get

Related Articles

HK celebs promote Converse collaboration with Maison Martin Margiela
Sep 19, 2013
Benjamin Li

HK celebs promote Converse collaboration with ...

Just Published

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
38 minutes ago
Staff Reporters

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

M&A deals continued to decline in 2024: COMVergence
1 hour ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

OMD takes the lead as EssenceMediacom drops out of global rankings
The Knowledge
2 hours ago
Elena Lewis

OMD takes the lead as EssenceMediacom drops out of ...

At a holding-company level, Publicis Groupe breaks the $1 billion mark.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
2 hours ago
Rahat Kapur

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.