The campaign, for Unicef, scooped a Clio gold for its series of three print ads and a One Show gold for a series of three 15-second TVCs.
Entitled ‘Screen off’, Lowe Indonesia CEO Joseph Tan said the whole idea was to show how a switched off TV screen can reflect 'life'.
“Kids playing or doing something productive instead of watching TV,” he said.
The copy says 'See what you can switch on when the screen is off'.
Print campaign credits:
Client UNICEF Indonesia
Advertising agency Lowe Indonesia
Executive creative director Din Sumedi
Creative director Ferly Novriadi
Art director Tania Huiny
Copywriter Ferly Novriadi
Account handler Joseph Tan
Media planner Yenny Ernawati
Photographer Anton Ismael
Retouchers Alexander Loppies
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