Staff Writer
Jan 10, 2018

L'Oreal China's Michael Zhang at the Tencent MIND Awards

Corporate media director delves into innovation, experience.

PARTNER CONTENT

Michael Zhang, corporate media director of L'Oreal China sits down with Campaign Asia-Pacific to discuss what makes an effective digital marketing campaign, and L'Oreal's own experience in the industry.

READ MORE ON THE TENCENT MIND HUB

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

4 hours ago

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.

4 hours ago

How Asia is redefining football fandom for the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

5 hours ago

Golin’s Jonny Bentwood on why PR won’t move forward ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to guide what gets made in the first place.