The Work
Staff Reporters
Aug 9, 2021

HSBC's PayMe ropes in Mirror's Keung To for Hong Kong's Wallet campaign

Developed with Ogilvy, the campaign shows the singer in PayMeow cat ears, singing the PayMe song and dancing with PayMeow, the brand's feline mascot.

Developed with Ogilvy, the campaign shows the singer in PayMeow cat ears, singing the PayMe song and dancing with PayMeow, the brand's feline mascot.

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