Ad Nut
Jan 5, 2017

HSBC ad set in NZ features a fleeting Haka

From the UK via New Zealand: 'The secret den', by J Walter Thompson for HSBC.

This ad, set in New Zealand, centres on a child trying to get into a secret clubhouse. Rhythmic knocks don't work. Nor does doing the Haka. Eventually someone has pity on the boy and reveals that "your voice is your password".   

If your ears are as attuned to voices as HSBC's voice-ID technology presumably is, you might figure out that the voiceover at the end is by Kate Winslet.

Ad Nut thanks the ad nuts at Campaign UK, who covered this work first and have some more details including credits.

If you manange to find Ad Nut's treehouse (good luck!), you won't need a secret password to be warmly welcomed. But an offering of tasty nuts would be nice.

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

7 hours ago

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

7 hours ago

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

8 hours ago

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

9 hours ago

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.