Garuda takes to Australian airwaves

The campaign, which will launch on 17 February, offers audiences a glimpse of both the variety and beauty of the Indonesian archipeligo, as well as the airline's fleet and on-board services.

Bagus Y Siregar, senior general manager for Australia and Southwest Pacific, Garuda Indonesia, said the campaign used speciallyn created footage of a number of less-visited islands in Indonesia.

“We want to take Australian travellers on a virtual journey to Indonesia and show them what it’s
like to travel with [Garuda Indonesia]," he said. "Australia is integral to our international network and this new campaign, a significant and important investment for Garuda Indonesia, reinforces our commitment to the marketplace.”

The campaign is the work of Dentsu Strat, with executions by Oddfellows and TMS, and PR work by Icon International.

Garuda Indonesia was named 2010 Most Improved Airline by Skytrax. As well as a newer fleet, its newest services also include immigration-on-board facilities.