DiGi | Love & Laughter | Malaysia

Officially called ‘Yellow Coverage Fellows’, the characters are part of Naga DDB’s original 2006 branding campaign. The campaign won several marketing and advertising awards, including the Marketing Effectiveness Awards that year, and the yellow men have been part of the DiGi brand since.

Entitled “Love" and "Laughter” the new commercials promote the affordable ten cents per minute deal. Mobile users can now send their care and love without worrying about the phone bills.






Credits:
Project Love & Laughter
Client DiGi Telecommunication
Creative agency Naga DDB Malaysia
Executive creative director Alvin Teoh
Art director Loo Chun Guan
Copywriter Tim Yang
Agency producer Aida Ghazali
Production company SuperWonderful
Media agency Starcom
Exposure Television, online