Ad Nut
Oct 2, 2018

Creatives: See what a pencil can buy you

See how winning a One Show pencil changes things for creatives in these funny before-and-after clips promoting the award programme's call for entries.

Ad Nut probably isn't supposed to promote award programmes that aren't run by Campaign Asia-Pacific (get your Agency of the Year entries in soon!), but these before-and-after clips promoting The One Show's 2019 edition are too good to resist.

The 'Win Pencil, draw respect” spots were done by Toronto agency Zulu Alpha Kilo. Two more episodes will be released in coming months.

Ad Nut may steal the line "Shite... on shite... wrapped up in shite" (from the 'Jury room' spot) one of these days.

CREDITS

Client: The One Club for Creativity, New York
Agency: Zulu Alpha Kilo, Toronto
Creative Director: Zak Mroueh
Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault, David Horovitch
Art Directors: Andrea Por, Michael Romaniuk, Natalie Theron
Agency Producer: Revital Grunberg
Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn
Production House:  OPC
Director:  Jono Hunter
Executive Producers:  Harland Weiss, Donovan M. Boden, Isil Gilderdale
Line Producer:  Max Brook
Director of Photography:  James Klopko
Casting Director:  Shasta Lutz, Jigsaw Casting
Post Production: Alter Ego
Compositor/Online/Senior VFX Artist:  David Whiteson
Colorist/Transfer:  Eric Whipp
Post Producers:  Julie Neff, Hilda Pereira
Audio Post Facility/Music House:  Eggplant Music & Sound
Audio Director:  Adam Damelin
Producer:  Nicola Treadgold
Engineer:  Nathan Handy
Video Post Facility/Editing Company: Zulubot
Editors: Brian Noon, Marissa Bergougnou

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

12 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

14 hours ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

15 hours ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.