Staff Reporters
Jun 21, 2012

Cannes 2012: GroupM's Bessie Lee interviews RenRen founder Joe Chen

CANNES - At Cannes Lions 2012, Bessie Lee, chief executive officer of GroupM China, interviewed Joe Chen, founder and chairman of RenRen, aka the "Facebook of China".

wide player in 16:9 format. Used on article page for Campaign.
wide player in 16:9 format. Used on article page for Campaign.

The interview, presented by the China Advertising Association, delved into trends in social and mobile advertising in China.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.


分享到微信朋友圈
打开微信,点击右上角的“+”,使用“扫一扫”即可将网页分享到我的朋友圈。