BMW breaks the car-on-a-curvy-road paradigm

It's interesting to speculate how many indistinguishable car ads—you know, a car winding its way along a deserted mountain or seacoast road—have been made in the history of the industry.

A million? Even if that number is off by an order of magnitude, it feels true, because who needs to see another one of those? Yet they keep getting made.

All of which is why this series of ads from BMW is so refreshing. It's based on a simple joke, bordering on dumb, but it works just because it's not another prototypical bore. It also helps a traditionally snooty and super-serious brand build appeal with a wider audience.  

Ad Nut just hopes all these full-time drivers will watch out for innocent woodland creatures as they drive.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.