The Work
Benjamin Li
Jul 19, 2011

AXA rolls out extensive 'rebranding campaign' for Hong Kong

HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.

HONG KONG - Financial services provider AXA has rolled out an extensive new integrated advertising campaign. The TVC debuted on TVB Jade last night, focusing on the hopes and desires of Hong Kong people in relation to finance and their future.

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