Ad Nut
Jul 10, 2020

An 'Inactivewear' line made for all your binge-watching needs

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

'Inactivewear', a collection of unisex, luxe-loungewear, is designed to help you stay comfy on the couch while staying on trend, according to its creators: streaming provider Binge, online retailer The Iconic and creative agency Thinkerbell.

An integrated campaign including PR, influencers, print, radio and digital is promoting the line.

Ad Nut loves the winkingly clever choice of super relaxed models in the video above.

The companies say the collection is available in sizes XS to XL at The Iconic, while stocks last.

Any chance of some XXXXXXS sizes? Asking for a friend.

 

 

CREDITS

Clients: BINGE & THE ICONIC
Creative, PR & Influencer engagement: Thinkerbell
Production Company: Clockwork Films
Photographer: Janyon Boshoff

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Mondelez reveals strategy behind 'Oreo Milky Way ...

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

3 hours ago

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

3 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

4 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.