The film is a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine - and features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, among others.
To seamlessly integrate shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of the bar featured in the film. This enabled the performers to work realistically with the props and make the correct eye-lines. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance.
Television screens featuring a football match together with various pieces of football memorabilia were added to the bar scene to bring the set up to date..
This film was created in partnership with Lucasfilm Ltd.
"The theme of the 2010 Originals campaign is a neighborhood of originality," explained Tom Ramsden, global director of communications for adidas Originals.
"It brings together all elements of adidas Originals and the diverse people who wear it - artists, athletes, musicians, skaters and so on all in one place, doing what they love to do. So when we thought about how to best present adidas' partnerships with Star Wars and the FIFA World Cup, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique and original film," he added.
The online film is running on Youtube, Facebook, and the adidas’s site for the duration of the World Cup from 11 June to early July.
Credits:
Project title: adidas Originals – Star Wars™ Cantina 2010
Client: adidas
Creative agency: Sid Lee, Montreal
Creative director: Sid Lee
Agency producer: Claudia Roy for Jimmy Lee.tv
Media agency: Carat
Production company: Partizan
Director: Nima Nourizadeh
Editor: Dan Sherwen
Exposure: TVC / online
adidas Originals | The Street Where Originality Lives | Asia Pacific
The latest instalment of the 2010 adidas Originals campaign, 'The Street Where Originality Lives,' combines Star Wars, adidas and the FIFA World Cup hosted in South Africa in a short online film.
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