New Business League
A monthly ranking of account-win performance by creative and media agencies in Asia, the New Business League is compiled with the assistance of R3. The ranking is based on data from multinational agencies, which is balanced against client estimates and Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
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Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Global agency rankings: Three media shops exceed $1 billion in billings
Top-placed OMD registered 37 wins in January-February media table.
2022 APAC agency rankings: Zenith and Ogilvy finish atop new business leagues
Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
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