Looking back on the 2010s in APAC adland
As 2020 dawns, this series looks at how the industry has changed over the last 10 years.
The decade that was: What has changed and what hasn’t for APAC adland
Roles got bigger, ad spend got smaller, and #metoo got stuck. Foong Li Mei looks back at how APAC ad agencies’ business and life have changed in the past 10 years.
How brand in-house marketing teams in Asia have changed this decade
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
Best brand designs of the past decade, according to experts
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
The decade with no name held some surprises
"With the past behind us, what's likely to play out in the decade ahead?"
Six brands that won the 2010s
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
How a media planner's job has changed in a decade
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
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