Flamingo 'intersections' series
A series of opinion pieces, contributed by Flamingo Group, revolving around the concept of brands as intersections.
New structures in an unstable world
We're living in VUCA (volatile, uncertain, complex and ambiguous) times. It's unsettling, but also exciting and filled with opportunity for those who embrace it, writes Flamingo's Sam Gomez.
China: Branding the intersections
It's time for brands to move beyond polarised ways of thinking, especially about China. Instead they should focus on the in-between spaces, writes Flamingo's Alex Wilson.
Civic brands
What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.
New pragmatism and the spirit of innovation
The region's unique perspective on innovation carries important lessons for brands, writes Emma Gage of Flamingo Singapore.
The death of authorship
A brand story today must have multiple authors and multiple narratives, writes Kirsty Fuller, co-founder and co-CEO of Flamingo.
Brands as intersections
Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a more useful metaphor.
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