DIGITAL DOWNLOADED 2012
Digital Downloaded features conversations with some of the region's top digital minds. In addition to the introductory roundtable-style article, "Agencies must keep up with consumers", we will be posting a new opinion column by each of the participants, accompanied by a brief video interview, each week during the month of November.
DIGITAL DOWNLOADED: Put your faith in humankind
Campaign Asia-Pacific reporter Racheal Lee interviews Neil Hudspeth of Leo Burnett in the above video, while below, Hudspeth advises marketers to engender populism by encouraging people to participate in something fulfilling, fun, worthy or educational.
DIGITAL DOWNLOADED: Get your thinking up to speed
Spending on digital advertising is growing at a furious pace, but Jon Slade believes some in the media world may not be ready for the revolution.
DIGITAL DOWNLOADED: Achieving real-time performance
Campaign Asia-Pacific reporter Racheal Lee interviews Gareth Mulryan of Performics, a company of ZenithOptimedia, in the above video, while below, Mulryan describes how to best use the vast and increasingly complex flood of data arising from consumers’ online activities.
DIGITAL DOWNLOADED: The age of brand networks
Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.
DIGITAL DOWNLOADED: Agencies must keep up with consumers
The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.
DIGITAL DOWNLOADED: Breaking the marketing barrier
As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.
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