Analysis
Racheal Lee
Nov 1, 2012

DIGITAL DOWNLOADED: Agencies must keep up with consumers

The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.

Clockwise from upper left: Hudspeth, Mulryan, Rona, Soon, Slade

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

1 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

2 Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

3 Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

Move and win roundup: Week of February 17, 2025

4 Move and win roundup: Week of February 17, 2025

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

5 Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

'The holding company model has been broken for a long time': MediaSense CEO

6 'The holding company model has been broken for a long time': MediaSense CEO

Beloved global creative leader Ari Weiss dies at 46

7 Beloved global creative leader Ari Weiss dies at 46

Chief people officer Lindsay Pattison to leave WPP

8 Lindsay Pattison to leave WPP after 16 years

PHD extends lead in final 2024 global new-business rankings

9 Which agency was crowned the global new-business winner in 2024?

Mock bridal jewellery film highlights marriage rights in Pakistan

10 Mock bridal jewellery film highlights marriage rights in Pakistan

Related Articles

Brands now get the power of gaming: Twitch co-founder
Sep 13, 2018
Faaez Samadi

Brands now get the power of gaming: Twitch co-founder

The Economist targets younger audience with OOH campaign
Feb 29, 2024
Marianne Calnan

The Economist targets younger audience with OOH ...

Why digging deeper into humanity is the next big step forward for digital marketing
Jan 9, 2024
Nathan Kangpan

Why digging deeper into humanity is the next big ...

Just Published

Samsung named Spikes Asia 2025 Advertiser of the Year
2 hours ago
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.

Will DeepSeek change the game in AI branding?
4 hours ago
James Ramsden

Will DeepSeek change the game in AI branding?

As AI brands seek to build trust and familiarity, DeepSeek’s bold identity signals a departure from the industry’s minimalistic norms.

Sarah Golding steps down from T&Pm after 23 years
4 hours ago
Ben Bold

Sarah Golding steps down from T&Pm after 23 years

Global partner plans to take some time off before looking for her next role.

Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically
5 hours ago
Will Green

Havas reports 0.8% drop in revenue for 2024 as Asia ...

First set of results since Havas was spun off from Vivendi.