Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
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Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
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Goodbye first screen, hello wearables: IMG's vision for sports digital marketing
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
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