Artificial intelligence: AI in marketing
A collection of content relating to the use of AI (artificial intelligence) in marketing and advertising.
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WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
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Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
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Elon Musk’s xAI acquires X for $33 billion
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
The world isn’t a studio Ghibli film (yet), but it’s trying to be
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and a side of ethical chaos.
Microsoft reimagines customer engagement with conversational AI
Imagine if a website could talk. Microsoft Advertising’s new innovations are proof that what was once a whimsical ‘what if’ scenario is a lot closer to reality than you might think
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