AOY Insights
We take a closer look at the winning entries from this year's Agency of the Year awards.
AOY Insights: How Publicis Groupe arrived at a dominant position across disciplines in Taiwan
Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind its success.
AOY Insights: How Leo Burnett Vietnam’s commitment to greatness helped it excel
With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
AOY Insights: How iProspect Taiwan bagged top honours by rewriting the script on transformation
The Taiwan office of iProspect has embraced full funnel strategies and a data and AI-powered approach to position itself better for a hybrid future
AOY Insights: How unboxing creative helped Dentsu Creative China expand its remit as a partner to brands
We decode the new DNA at Dentsu Creative China which ended the year with an impressive award tally including Greater China AOY and Content Marketing Agency of the Year.
AOY Insights: How Publicis Groupe is a force to reckon with across creative, PR, media, and data disciplines throughout Asia
We take a closer look at Publicis Groupe’s award sweep at Campaign Asia-Pacific’s 2023 Agency of the Year awards.
AOY Insights: Transcending vanilla media planning and buying yields rich dividends for Carat Taiwan
Delving into strategy, AI-driven solutions, and ESG compliance helped Carat Taiwan race ahead of the pack to become Taiwan Media Agency of the Year.
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