zhejiang geely

Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?
Jan 20, 2010
Staff Reporters

Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?

Following a year of intense negotiations and speculation, Swedish carmaker Volvo's previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, Zhejiang Geely, as the new owners for the loss-making business.

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