zalora
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
The top 10 most visited Southeast Asia ecommerce sites
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
Five takeaways from Zalora's Trender report on SE Asia's ecommerce market
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.
Shopee tops Singapore ecommerce market, Zalora struggles, Amazon's shadow looms
While homegrown platforms dominate the rankings, Amazon's numbers have rapidly risen in the past year, according to an Iprice report.
How Zalora, AXA and Carousell maneuvered COVID-19 with grace
CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
Zalora and The Trade Desk strike attribution tie-up
TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
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