yum brands asia
Sep 24, 2012
CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis
Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins