worth

Viewability “just a box-check”, not an effective metric
Jul 4, 2017
Faaez Samadi

Viewability “just a box-check”, not an effective metric

Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.

A different lens: Snap IPO just the beginning
Mar 13, 2017
Jeremy Sigel

A different lens: Snap IPO just the beginning

Those who think Snap Inc is just another social-media company betting on users should think again, writes Jeremy Sigel of Essence.

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