workers

Jan 18, 2023

Adidas hit by fake press release campaign

Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.

Dec 21, 2016

Malaysian marketers should target workforce, not just race

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

Oct 20, 2016

Nissan celebrates the everyday artisans who make Japan happen

A documentary-style campaign draws attention to the dedicated people who do the country's heavy lifting.