wavemaker
Agency Report Card 2024: Wavemaker
It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Lim left Wavemaker as MD of Singapore last month.
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Assembly taps former Initiative CEO for Greater China leadership
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
GroupM axes global agency CEO roles in major centralisation push
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
GroupM appoints Milton Liao as South China client president and Greater Bay Area head
Liao will also continue to lead Wavemaker Hong Kong—with a focus on optimising client services and driving outbound business for Chinese brands.
GroupM restructures in Hong Kong, senior leaders exit
The departures are linked to GroupM’s ongoing ‘synergy project’ under GroupM CEO Christian Juhl's remit, announced last year. Additionally, a new chief executive has been appointed in Taiwan.
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