wakudoki
Sep 12, 2014
Toyota takes 'Wakudoki' to the beach
ASIA-PACIFIC - Intent on capturing the youth market, Toyota launched a second installment in its 'Wakudoki' campaign, which went live in late August and has more 600,000 views on YouTube.
Jul 21, 2014
Toyota launches dance campaign to get young hearts thumping
ASIA-PACIFIC - Trying to heighten its appeal among younger buyers, Toyota today attempts to ignite an Asia-wide dance sensation with a digital-first campaign and video contest based on a Japanese term that means 'pumping with excitement': Wakudoki.
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