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Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
7 hours ago
Ravi Balakrishnan

Game on: Inside Razer’s quest to turn avid gamers into brand loyalists

From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.

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