vserv
Insights into Asia's smartphone user personas: Vserv
Vserv, a smart data platform for mobile marketing and commerce has released its Smartphone User Persona Report (SUPR) 2015 for Malaysia adding to research on Thailand, Indonesia, India and the Philippines. The studies, conducted by Nielsen Informate Mobile Insights, delve into the differences among 'data guzzlers', 'dabblers' and 'app junkies'.
Unilever increases reliance on mobile advertising through Vserv.mobi
SINGAPORE – Unilever has expanded its partnership with Vserv.mobi, a mobile advertising exchange, in Southeast Asia and India.
Southeast Asian mobile users turn to mobile ads for content: MMA & Vserv
SINGAPORE – Young, educated mobile internet users in Southeast Asia tend to seek downloadable content through mobile ads, according to the “Mobile Internet Consumer - Southeast Asia 2013” report.
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