vml
VML & Ogilvy Japan names co-CEOs
Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.
Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung Tay takes sole charge
Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
A catchy pop tune to normalise period leaks and cramps
The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
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The 'laziest influencer' makes cleaning effortless—literally
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
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