viewability

Dec 14, 2022

Your attention please: How to navigate attention metrics

Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.

May 18, 2022

APAC has lowest post-bid fraud rate at 1%: study

According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.

Apr 19, 2021

Indonesia poses the world's highest brand risk for digital advertisers

Brand safety concerns have also risen in Japan, which also stands out as the world's worst market for ad fraud on both desktop and mobile-web advertising, according to a new media-quality report from Integral Ad Science.

Sep 30, 2019

Kraft Heinz: let’s measure digital advertising on brand value rather than cost

Kraft Heinz marketing head argues that conversations on digital advertising are too concentrated on cost rather than impact to brand, and that agencies need to step up

Sep 19, 2019

Asia-Pacific’s market maturity challenge: no common ground for performance, viewability, fraud

A lack of consistent reporting around common industry issues could be hampering advertising growth in Asia-Pacific, according to the IAB.

Jul 22, 2019

Integral Ad Science chief: 'I want to be sure we're making the right bets'

Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.