trust
Employers not trusted to be honest incomms, warns new report
One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.
Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021
The company also took action against Russian state-funded media.
Consumers punishing ‘inactive’ corporates over Ukraine
A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.
Edelman report details how the pandemic has changed what employees look for in a job
Five takeaways for communicators from Edelman's The Empowered Employee study.
Will Joe Biden's win help improve public trust in the media?
The 'fake news' mudslinger may be about to leave the swamp, but what can the incoming US president do to restore trust in an increasingly fragmented institution like the media?
Edelman report: China has high trust expectations, but are brands delivering?
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
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