treasury wine estates
Jan 27, 2022
Women to Watch Greater China 2022: Christy Iu, Treasury Wine Estates
Starting from scratch, Iu brought Australian wine brand Penfolds to a strong position in the Greater China market, driving up sales and rankings.
Jul 8, 2015
Wolf Blass challenges China's formal perception of wine
SHANGHAI - Wolf Blass’ first large-scale marketing campaign in China aims to challenge the way consumers think about wine as a formal-dining beverage and to promote more casual drinking.
Jan 12, 2015
Treasury Wine Estates hires strategic consultant for China market
SHANGHAI - Treasury Wine Estates (TWE) has engaged RTG Consulting as its strategic consultancy partner in China for services including qualitative and quantitative research, media and consumer auditing, and brand positioning development.
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