trading desk
In-house or agency? It's not a binary decision
Biddable media is moving in-house and the agency is dead... or is it?
Accenture looks to set up in-house client trading desks
Consulting giant moves further onto ad-industry turf, but draws the line at buying media.
Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN
SINGAPORE - Expanding on a pilot programme, Unilever has launched its proprietary programmatic trading desk, 'Ultra' (for Unilever trading desk), in Singapore in partnership with Mindshare.
Transparency and cost issues drive trading desks in-house
Firms are moving digital buying teams in-house, citing cost savings, data control and a lack of transparency from agencies.
Programmatic buying: Clients and agencies locked in war of trust
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.
Asia's publishers and clients still testing out programmatic buying: SOPA panel
ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.
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