tourist

May 15, 2018

Chinese tourists' top hotel brands, travel apps and search terms

TOP OF THE CHARTS: Analysis of mobile data shows that Airbnb is not much of a threat when it comes to Chinese outbound tourism.

Sep 21, 2017

Feeding China's value-obsessed, data-hungry shopping travellers

Price-sensitive Chinese shoppers dig out microscopic levels of information while planning overseas shopping expeditions. Here's what one retail-village operator learned about what it needed to provide.

Aug 16, 2017

Watch: The lowdown on the Marriott-Alibaba joint venture

Marriott's Craig Smith on reaching half a billion Chinese travelers.

Nov 23, 2012

STB launches ‘Only in Singapore, Right Now’ campaign in Jakarta

SINGAPORE - Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board (STB) has launched another initiative aimed at Indonesian travellers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins