totally awesome

Jul 5, 2022

Tech MVP 2022: TotallyAwesome

MOST VALUABLE PRODUCT: In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.

May 7, 2021

Uninformed consent, addiction among persistent child safety issues for brands, platforms

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.

Nov 25, 2020

How brands risk being left out of the holiday picture

As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.

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